It's all about the sourcing

Sustainable and responsibly sourced seafood is at the heart of what we do. We use our influence to try and make the world a better place.

Leading by example

We only use suppliers we know and trust, and who share our values. It means we can be confident they’re doing things the right way.

Totally traceable

We know where all our fish is from - whether it's the farm that raised it or the boat that caught it and exactly how.

Certifiably brilliant

Every one of our fisheries and farms has been certified by the MSC or ASC. It’s a guarantee that all our fish is sourced sustainably and responsibly.

Our partners

Our aim is to bring you everyday fish that’ll make your week. But that wouldn’t be possible without the help of these incredible organisations.



Seafood From Norway

Genuine Alaska Pollock Producers