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It's all about the sourcing

Sustainable and responsibly sourced seafood is at the heart of what we do. We use our influence to try and make the world a better place.

Leading by example

We only use suppliers we know and trust, and who share our values. It means we can be confident they’re doing things the right way.

Totally traceable

We know where all our fish is from - whether it's the farm that raised it or the boat that caught it and exactly how.

Responsibly sourced

We hold our suppliers to high standards when it comes to sustainability, traceability, and fish welfare. It’s all part of making sure we’re sourcing our fish the right way – for people, fish and the planet.

Our partners

Our aim is to bring you everyday fish that’ll make your week. But that wouldn’t be possible without the help of these incredible organisations.

MSC

ASC

Seafood From Norway

Genuine Alaska Pollock Producers