I’m Fred and I’m bonkers about fish. Always have been. I grew up on the stuff and I’ve been mad on fishing since… forever. These days, when I’m not at work, you’ll generally find me riverside, rod in hand, doing guess what? I wish I was joking (as does my wife).
And the fact fish is so healthy is just a bonus. The NHS recommends eating two portions a week, but I recommend going way beyond that. I would say that wouldn’t I?
The thing I’m not so crazy about is seafood’s image. People think it’s this fancy-shmancy thing. Well, I’ve been in the business 30 years and let me tell you: it’s so much better than that. Fish can be bold, brash, spicy – anything you want. And it’s far too good to save for special.
That’s my main message, really. I want everyone to be able to enjoy properly delicious fish every week. And I want to spread the word about how easy it can be to turn out cracking seafood dishes at home.